Online Safety & Self‑Care: What is LooksMaxxing?

‘The Truth about looksmaxxing’ is the first video in a five‑part series called Combatting the Manosphere, created by AMAZE to promote online safety & self‑care.

What is LooksMaxxing?

  • LooksMaxxing = quick‑fix tricks influencers push to “boost attractiveness.”
  • Examples: mewing, pills, gummies, expensive routines.
  • Problem: these influencers often use shame (“you’re ugly,” “gross,” “not good enough”) to make you feel bad.
  • Then they sell products with zero proof they work.

They profit twice:

  1. From your views.
  2. From selling you stuff that doesn’t help.

The Scam Cycle

Here’s how it usually plays out:

  1. You search for fitness, hair, or style tips (totally normal).
  2. You land on LooksMaxxing videos.
  3. They make you feel insecure → they earn money from your views.
  4. You buy their products → they earn more money.
  5. The products don’t work → you feel worse.
  6. You look for new videos → the cycle repeats.

Bottom line: they win, you lose.

Healthy vs. Scammy Tips

It’s normal, and good thing to want to improve your health and confidence. But here’s how to spot red flags:

  • Shaming language: “ugly,” “gross,” “disgusting.”
  • Unrealistic promises: “Get abs in 5 weeks.”
  • Guaranteed products: “works every time,” “definitely.”

Instead, look for:

  • Multiple sources saying the same thing.
  • Tips that focus on health (exercise, sleep, hydration, nutrition).
  • Realistic advice that doesn’t pressure you to buy stuff.

What Actually Matters

  • You can change things like fitness, strength, and energy.
  • You can’t change things like height or jawline.
  • Confidence, kindness, and happiness are way more attractive than chasing impossible standards.

Taking care of yourself physically and mentally makes you feel better, more confident, and more appealing to others. But obsessing over appearance or buying fake products only hurts you.

The Takeaway

  • Improving your health = great.
  • Hyperfocusing on appearance = harmful.
  • Influencers who shame you are trying to profit off your anxiety.
  • The most attractive thing? Being confident, happy, and comfortable in your own skin.